Beer logos as design inspiration

Blogtoberfest Day 21

According to Wikipedia, Oktoberfest is a 16–18 day beer festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world’s largest fair, with more than 5 million people attending every year. The Oktoberfest is an important part of Bavarian culture, having been held since 1810. Other cities across the world also hold Oktoberfest celebrations, modeled after the Munich event.

Well, I could not celebrate Blogtoberfest without beer, so Matt and I went out for happy hour today in honor of my blog readers! 🙂 And we had the most wonderful pumpkin beer!

I am like many of you who love the pumpkin-flavored offerings of fall—pumpkin lattes, pumpkin scones, pumpkin milkshakes, pumpkin cookies, pumpkin ice cream, pumpkin bread, pumpkin cheesecake, pumpkin pancakes, pumpkin soup. I may sound a little like Bubba from Forrest Gump, but I can’t get enough of the flavor of pumpkin!

As Matt and I sat enjoying the gourd-flavored fruits of the brewer’s labors, I noticed the logo on the glass. It’s design really appealed to me.

Then we started looking around the restaurant at their other beers’ logos, which they had displayed on the walls. They all followed this same style, but each had its own distinct focus/feel. I started imagining how I could incorporate some of this style into a layout or at least an embellishment for a layout (WHAT, doesn’t everyone do that while out for a beer?). And then it hit me that these logos might inspire others as well.

So here are just a few of the BJ’s beer logos that I liked. What can you see incorporating into a future layout or card? The shapes. The layering. The colors. The title treatments. I hope you have fun drawing inspiration from these, and happy Friday!